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Lagos Rebrands Itself With 'One Lagos' Launch

Lagos State is set to launch the “One Lagos” brand in furtherance of Governor Akinwunmi Ambode’s determination to drive the State’s economy using Tourism, Hospitality, Entertainment and Sports. In a release signed by the State Commissioner for Tourism, Arts and Culture, Mr. Folorunsho Folarin-Coker, the “One Lagos” brand will showcase the true spirit of Lagos through different creative expressions and unique heritage.

 

 

The Commissioner noted that the brand will leverage on the best of the most populous black city, with the event featuring performances by top rated musical artistes, comedy shows, cultural displays, dance competitions, fashion show and kids’ entertainment segments. He explained that activities to herald the three-day event will commence on the 27th of July and culminate in the official launch on the 29th of July 2016, but the “celebration will continue on a monthly basis with a series of scheduled events till the celebration of Lagos @ 50 and beyond”.

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