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N300million Insurance Rebranding Project to Commence June 1st

The Insurance industry rebranding project is set to commence on Friday, June 1 2018. Vice Chairman Sub Committee Publicity of the Insurers Committee, who is also the Managing Director, NSIA Insurance Company Limited, Mrs. Ebelechukwu Nwachukwu, who disclosed at a press conference in Lagos noted that the industry having put all the necessary requirements in place, is set to launch the project which is expected to transform insurance operations in the country.

 

Mrs Nwachukwu maintained that the National Insurance Commission (NAICOM), in partnership with insurance operators, has set out seven cardinal goals that will be vigorously pursued to take the industry to lofty heights. To promote the project, NAICOM has contributed N40million while most companies have also made their contributions towards the initiative.

 

Earlier, insurance operators had agreed to raise 50 per cent of the funds for the rebranding project from companies gross premium income, and the balance 50 per cent, shared evenly amongst themselves. The initiative, according to the committee, will be driven via social media, print and electronics, adding that greater attention will be on the social media due to the youth population.

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