Afro Nation Portugal, the world’s leading Afro-urban music festival, returns to Praia da Rocha beach in Portimão, The Algarve, July 9-11, 2025, for a landmark 5th anniversary celebration featuring major headliners and a wealth of Francophone talents, including Burna Boy, Tems, Davido, Booba, Joé Dwet Filé, Innoss’B, Naza, Uncle Waffles, and many more.
But this year, the Afro Nation experience transcends the beach.
In a groundbreaking partnership between Afro Nation and Trace, the entire celebration will be extended into a dynamic digital festival experience available exclusively on TRACE+, the new global streaming platform dedicated to Afro-urban culture.
A NEW WAY TO EXPERIENCE AFRONATION – ANYWHERE, ANYTIME
TRACE+ will be the only place where fans can go beyond the stage with:
● Exclusives backstage interviews
● Daily highlights, behind-the-scenes footage, and aftermovies
● A mobile-first, on-demand experience available on mobile, web, and smart TVs
Whether you’re in Portugal or around the world, Afro Nation energy goes beyond the stage, enjoy behind-the-scenes moments and artist-curated content exclusively on Trace+!
EXCLUSIVE TRACE+ PERKS FOR AFRO NATION FANS
One Month Free for Ticket Holders
● All Afro Nation 2025 ticket holders get 1 month FREE on TRACE+ with promo code: AFRONATION2025 – unlocking premium access to 25+ Afro-urban channels and thousands of hours of curated content. Redeem now on trace.plus
VIP Pass Contest
● By signing up and streaming on TRACE+, fans are automatically entered into a draw to win VIP passes (valued at €599) for an unforgettable festival experience on-site.
A POWERFUL CULTURAL ALLIANCE WITH GLOBAL IMPACT
This strategic partnership brings together two iconic brands with one shared mission: to elevate Afro-urban excellence worldwide.
“This partnership with Afro Nation is more than media, it’s movement. Together, we’re amplifying the voices, creativity, and stories of a global generation shaped by Afro-urban culture.”
– Olivier Laouchez, Co-founder & CEO of Trace
“Trace is the ideal partner for Afro Nation. Together, we’re creating more access, more celebration, and more cultural elevation for the entire diaspora.”
– Natasha Manley, CEO of The Malachite Group
FROM THE BEACH TO THE SCREEN : A GLOBAL MOVEMENT BEGINS
This milestone edition marks the start of a long-term alliance between Trace and Afro Nation, two cultural powerhouses committed to celebrating and empowering Black creativity, community, and global influence.
From Praia da Rocha to phones and homes across the world, this is more than a digital broadcast. It’s the future of Afro-urban celebration. It’s culture without borders. Only on TRACE+.
Key information
Afro-Nation tickets are available here: www.afronation.com
Download Trace+ for Free: On Apple and Android or register via our website: www.trace.plus
Press Contact:
presse@trace.plus
More Informations:
www.trace.plus
About Trace
Trace is a leading multimedia and digital platform dedicated to Afro-urban music and cultures, as well as to the success of young people and artists. Trace regularly engages 350 million fans in 190 countries through multiple entertainment and empowerment platforms.
More info at www.trace.plus | Download the free Trace+ app on the App Store and Google Play.
About Afro Nation
Afro Nation stands as the world’s largest celebration of African music and culture. Since launching in 2019, Afro Nation has played a part in global stars like Burna Boy, Wizkid, and Davido reaching headline status on major mainstream festival line-ups around the world. Afro Nation transcends borders, uniting the diaspora in a global celebration of dance, food, fashion, music and enjoyment. More than just a festival, Afro Nation’s influence reaches far and wide, with successful editions launched not only in Europe, but also in America, the Caribbean and Africa, with more expansions on the horizon. Afro Nation Portugal welcomes over 40,000 attendees that travel in from over 170 countries worldwide. The fifth anniversary edition will be headlined by Burna Boy and Tems, and takes place 9th-11th July 2025 on Praia da Rocha beach, Portimão, The Algarve.
About The Malachite Group (TMG)
The Malachite Group (“TMG“ or “Malachite”) is a global entertainment company centred around music and community. Serving as curators of culture and custodians of heritage, TMG champions Africa and global diasporas. Live entertainment brands produced by TMG include Afro Nation, Piano People, LIT Everywhere and Afrotronic. TMG is driven by the mission to develop, empower and elevate through investment in talent, product, technology and unique experiences.
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