Tech Giants, Apple has announced a new iPhone, as it seeks to boost sales and
show it is keeping up in the technology race.

Built for generative artificial intelligence, and what would be the iPhone 16, Apple
chief executive Tim Cook hopes that customers are enticed to buy the latest
models, after just coming out of a long sales slump as users increasingly stick with
older models longer.

Apple’s announcement closely follows Google, which last month unveiled AI-
infused Pixel 9 smartphones, its challenge to the iPhone.

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