Telecommunications giant MTN Nigeria has launched a brand-new reality music competition aimed at discovering the country’s next breakout Afrobeats sensation.

The show, called Next Afrobeats Star, promises a grand prize of a $100,000 music deal for the winner. Four other finalists will also receive recording deals valued between $25,000 and $75,000.

MTN’s Chief Marketing Officer, Onyinye Ikenna-Emeka, says the show is part of the brand’s commitment to spotlighting youth creativity and growing Nigeria’s cultural footprint worldwide.

Applications are now open. Interested artists can apply by texting NAS to 13013 or visiting nextafrobeatsstar.com.

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